The Cabinet is an ideas company.

Our work spans insight, innovation, strategy, branding and design.

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Choosing how Johnnie Walker plays in culture

Thinking

LIQUIDedit

16 Dec 2024

LIQUIDedit

LIQUIDedit

16 Dec 2024

The latest brand, design and innovation trends.

LIQUIDedit

16 Dec 2024

TRENDS

Thinking

Soft drinks go healthy

LIQUIDthinking

30 Apr 2024

Soft drinks go healthy

LIQUIDthinking

30 Apr 2024

Powder to the people!

LIQUIDthinking

30 Apr 2024

THINKING

Invigorating the Gin world with raw ocean power.

Featured

Our top 5 beer books

LIQUIDculture

20 Dec 2023

Our top 5 beer books

LIQUIDculture

20 Dec 2023

Our 5 favourite beer books that are perfect for gifting this Christmas

LIQUIDculture

20 Dec 2023

CULTURE

We were tasked with creating a limited edition Johnnie Walker Black Label x Squid Game idea. We wanted the fans to feel as connected to the franchise as possible. And so, dressing Johnnie Walker in the iconic green tracksuit made perfect sense. Every

We were tasked with creating a limited edition Johnnie Walker Black Label x Squid Game idea. We wanted the fans to feel as connected to the franchise as possible. And so, dressing Johnnie Walker in the iconic green tracksuit made perfect sense. Every

We were tasked with creating a limited edition Johnnie Walker Black Label x Squid Game idea. We wanted the fans to feel as connected to the franchise as possible. And so, dressing Johnnie Walker in the iconic green tracksuit made perfect sense. Every

We were tasked with creating a limited edition Johnnie Walker Black Label x Squid Game idea. We wanted the fans to feel as connected to the franchise as possible. And so, dressing Johnnie Walker in the iconic green tracksuit made perfect sense. Every

We were tasked with creating a limited edition Johnnie Walker Black Label x Squid Game idea. We wanted the fans to feel as connected to the franchise as possible. And so, dressing Johnnie Walker in the iconic green tracksuit made perfect sense. Every

Introducing Moatwood, invigorating the gin world with raw ocean power.

Refreshing vitality & elemental smoothness define the character of Moatwood, which is crafted with precision by expert distillers using a sustainable single-shot distillation

Introducing Moatwood, invigorating the gin world with raw ocean power.

Refreshing vitality & elemental smoothness define the character of Moatwood, which is crafted with precision by expert distillers using a sustainable single-shot distillation

Introducing Moatwood, invigorating the gin world with raw ocean power.

Refreshing vitality & elemental smoothness define the character of Moatwood, which is crafted with precision by expert distillers using a sustainable single-shot distillation

SOCIAL

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Luxury Branding & Packaging for Eve Vodka by The Cabinet

Bringing temptation back into the Vodka category.