Choosing how Johnnie Walker plays in culture

Johnnie Walker Black Label x Squid Game is an exciting new collaboration between two global icons. A partnership that promises to bring the essence of both brands to create a fusion of taste, culture and storytelling.

With a shared focus on the pursuit of excellence, a desire to challenge the status quo and a steadfast commitment to creating memorable experiences for their legions of fans, this collaboration acts as a reminder that, in a world full of challenges and choices, we all seek moments of connection, indulgence and celebration, no matter what path we are on.

Johnnie Walker Black Label x Squid Game collaboration is an unexpected, yet hugely satisfying celebration of the complexities of the human spirit and the pursuit of human progress.