Fuzetea

Coca-Cola — Fuzetea

REDUCING WASTE AND CHANGING PERCEPTIONS

As pressure mounts on consumer goods companies to be taking action around sustainability, heath and wellbeing, the people at Coca-Cola-owned Fuzetea wanted to tackle all of these issues in one go.

Looking to reduce plastic from its packaging, while driving a wellbeing message that their iced tea was now made using fresh tea leaves, Fuzetea worked on a principle that less is most definitely more.