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Cadence
Cadence is a new performance brand inspired by ‘the rhythm of daily discipline’. The brands first product, a meticulously crafted blend of three research-supported active ingredients in one science-backed, first-of-its-kind mineral salt electrolyte performance drink beverage. This is driven by studies that show salt plays a vital role in hydration, far beyond simply drinking water. Salt not only keeps the body hydrated, but also contributes to normal bodily functions including maintaining fluid balance, muscle contractions, and nerve signalling.
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Gen Z, Food & Drink Consumption
Check out this article that looks at the forces shaping Gen Z’s snack and beverage consumption.
LIQUIDcast
When Innovation Goes Right…
…and when it goes terribly wrong. Listen to high praise, some head scratching and some outright dismay in this innovation-centric episode of Taste radio.
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Tasting $50,000 Whisky
A tasting for the books! We had the opportunity to taste a $50,000 set of twin Islay single malts whiskies from 1978. The whiskies in question are Port Ellen Gemini 1978 Limited Edition Twin Whiskies. Hailing from Scotland, these single malts were born at Islay’s historic Port Ellen distillery, one that has carried an aura of mystique since its inception in 1824. After aging in several different ex-Oloroso Sherry casks for nearly 50 years, the twin whiskies have emerged brimming with character with flavors running the gamut from baked apples to clove and bonfire smoke.