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Bollygood

Inspired to bring her culture and childhood memories to grocery store shelves in America, Maxine Henderson launched Bollygood,  a line of Indian-inspired sparkling limeades and lemonades. Henderson spent her childhood summers in Southern India, sipping Nimbu Pani, an Indian-style lemonade made with fresh lemon juice and sugar with a touch of spices. Thus, the brand was born on the foundation of refreshing nostalgia. 

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LIQUIDarticle

Best Christmas Beers of 2023

17 bars, six games of pool, and an unknowable number of Miller Lites later, Vice finally tracked down the gnarliest bat in Vegas. But they could never have prepared themselves for what I found along the way.

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LIQUIDcast

Step One to Winning a Gold Rush

In this podcast from Taste Radio, Cy Cain, the founder of Straightway Cocktails, explains how years of preparation gave the company a strong foundation on which to build, why passion and opportunity equally drive the business forward and how he assesses a broader opportunity to reach consumers in other alcoholic catagories.

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LIQUIDlive

Mezcal Is The Fastest-Growing Liquor In The US. Why Aren't Mexican Producers Cashing In

Another great short film from Business Insider, investigating the back breaking work and scandal of making mezcal. Mexican producers harvest agave by hand and cook it in giant, earthen ovens. Then they crush it using a 1,000-pound, horse-drawn stone and distill it in copper pots. Despite all this effort, Mexican producers aren’t making the big bucks, even though demand for the spirit is booming.

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