Whether the Soft Drinks Industry Levy has been a success or not depends on who you ask.

Could this one packaging cue help premiumise rum?

Why are RTDs getting involved in identity politics?

So uncool, it's now cool?

Why is golf being used to market drinks all of a sudden?

International Women’s Day (8 March) is upon us again. And without wanting to be a downer, it can sometimes feel at best like an occasion for brands to embark upon hollow virtue signalling. Or else it’s a depressing yardstick for how far behind women still are in society at large. But when it comes to drinks, it appears some progress is being made with more and more female founders and female-owned businesses coming to the fore. As International Women’s Day (IWD) 2023 approaches, we ask, where are we now? 

When is it time to abandon a brand?

Is tequila finally showing its more sensitive side?

Where are they?

Can these age-old favourites weather the storm?

What's the score on drinking olive oil?

Are extreme flavours making a come-back and if so, why?

What will the cost of living crisis do to drinks?

Just a gimmick, or subversive recruitment tool?

Why drinks from the continent are finally having their moment

The (nostalgic) flavour trend of the season

Show me the Innovation...

A look at what's going on in American Whiskey Innovation

Something’s in the water; but why?

Does catering for a mass demographic mean being a jack of all trades and master of none?

2022 is old news. What do brands need to know for 2023?

Can rum overcome ingrained issues when dialling up its storied past, without being problematic?

Coffee trends move fast, but are coffee-booze brands keeping pace?

Given that it's National Tequila Day tomorrow (24th July), we thought what better time to tell the tale and share some of our favourite tipples!

As it was World Rum Day over the weekend (July 11th), we wanted to look at all things Rum.

What can wine businesses and brands do to keep consumers engaged and interested in wine products both traditional and new to the market?

The 200 year old story of Johnnie Walker in one glorious Centenerary Pack