Trailblazing Trends

The Next Big Thing in Drinks Autumn Edition 2021

4th October 2021

Nobody can quite pinpoint why some opportunities explode while other no less credible ones fade away fast. Before you even know what a ‘scoby’ is, kombucha brands are in every chiller fridge but very few Apple Cider Vinegar brands are anywhere to be seen.

At The Cabinet we constantly look at what is coming down the line. One of the ways we do this is by monitoring spikes in online search terms to spot emerging interests. We then look at how these translate into consumers’ real or virtual baskets. 

We have been keeping an eye on trending consumer searches and want to share with you some of the things that are interesting beyond the search results themselves. We can help you get a step ahead of upcoming trends well before they explode, to ensure the most relevant and exciting branding and innovation opportunities are in your pipeline.

To get a taste of our findings read on, and if any of it piques your interest please get in touch. We’d be delighted to expand on our initial findings, explain why we chose them and why we feel they could be of interest to your business.