Our pick of the weeks most interesting brands, articles, podcasts and videos
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One for those of you over on the other side of the pond, Sonic Hard Seltzers were born from the collaboration between SONIC Drive-in, a 68-year-old brand powerhouse, and COOP Ale Works, a 12-year-old quality craft brewery. Launched last year Sonic Hard Seltzer appears to be the new coolest kid on the block and continues to gain a devoted customer following.
In this Modern Bar Cart podcast they are joined by Maria Denton, the Southeast Regional Manager for Lyre’s Non-Alcoholic Spirits. For anybody who doesn’t know, Lyre’s are one of the heavy hitters in the no-ABV product space, boasting a line up of over a dozen zero-proof spirits and mixers, as well as non-alcoholic sparkling wines and ready-to-drink cocktails.
Nothing at all to do with drink apart from the song title but whatever you think of Adele, her latest Brits performance of this drink inspired song shows why she is without doubt one of the greats. Sometimes, its worth pouring yourself a glass of vino and spending 4 minutes just listening to somebody sing their heart out.