Our pick of the weeks most interesting brand, article, podcast and video
Sick and tired of wading through hundreds of articles in the hunt for a few interesting and useful ones? Look no further.
Not yet launched but slated for the spring, Ruby is a new, good for you, hibiscus drink that we think will set the world in motion for a hibiscus in everything explosion. With 0 calories & 0g sugar, Ruby hibiscus water claims to taste like dried cherries - a little tart, a little sweet - delicious & refreshing. Can't wait to find out.
Everybody thinks that the coffee market is pretty saturated and with nowhere to really move in terms of innovation. Anybody in the know will tell you that this isn't true and we have only scratched the surface of what and how coffee can be delivered into the future. In this article from VinePair, we see a prime example of one small but impactful trend that could really change your view of coffee.
The VinePair podcast takes a look at the biggest happenings in the beverage alcohol world in 2020: huge booms in home bartending and takeout/delivery cocktails, scandals in the Court of Master Sommeliers, incredible demand for direct-to-consumer everything, and lots more.
Whatever you think about this made for TV documentary, what you can't deny is that it goes somewhere to further blur the boundaries between brands and entertainment. How it converts to increased sales and ROI will be hotly contested but for one thing you can't accuse them of is not being in the game.