Brand

Ruby

Not yet launched but slated for the spring, Ruby is a new, good for you, hibiscus drink that we think will set the world in motion for a hibiscus in everything explosion. With 0 calories & 0g sugar, Ruby hibiscus water claims to taste like dried cherries - a little tart, a little sweet - delicious & refreshing. Can't wait to find out.

Article

Is Anaerobic Coffee the Next Big Trend in Coffee?

Everybody thinks that the coffee market is pretty saturated and with nowhere to really move in terms of innovation. Anybody in the know will tell you that this isn't true and we have only scratched the surface of what and how coffee can be delivered into the future. In this article from VinePair, we see a prime example of one small but impactful trend that could really change your view of coffee.

Podcast

How 2020 Changed Drinking Forever

The VinePair podcast takes a look at the biggest happenings in the beverage alcohol world in 2020: huge booms in home bartending and takeout/delivery cocktails, scandals in the Court of Master Sommeliers, incredible demand for direct-to-consumer everything, and lots more.

Video

The Man Who Walked Around the World

Whatever you think about this made for TV documentary, what you can't deny is that it goes somewhere to further blur the boundaries between brands and entertainment. How it converts to increased sales and ROI will be hotly contested but for one thing you can't accuse them of is not being in the game. 

 

That's it for this week...

...but if you don't want to miss next week's Edit and want it delivered directly to your inbox, just enter your e-mail address in the box below. Feel free to share.