It’s 2018. We’re watching Fortnite characters dancing the floss, everything is rose gold and pink gin is the new IT girl in town. 5 years on and the gin train is still full steam ahead. However, the over stimulation of once trendy natural infusions, sustainability mantras and botanical illustrations has lead to a category saturated in stereotypes…
…But don’t stress. We’ve been keeping our finger on the pulse and are here to give you some fresh insight into innovative brands and pack designs that have tickled our eyeballs as well as our taste buds over recent months.
An authentically Italian gin, created in small batches with 100% native ingredients and hand bottled in the Alta Langa region. With design inspiration from vintage Americana car memorabilia at its core, Engine has an interesting take on botanical gin both in terms of bottle (or rather tin) structure and branding a-like. Checking out their innovative website is a must!
Celebrating the Scottish Opera’s 60th anniversary with a collaboration between “mixology and musicology”. The bottle has a removable label which plays ‘Un bel di’ (an iconic theme from Madama Butterfly) when fed through a piano roll music box. Suonare’s attention to detail and simplicity hits the perfect note within the premium thoughtful design space.
An ode to the world famous botanical historian and illustrator Agnes Arber. A collection of 9 herbs and fruits that pay homage to her award-winning discoveries of the natural world. A bright pop of colour is a bold contrast against the backdrop of detailed illustrations; and a successful representation of this gin’s story.
A traditionally distilled Japanese spirit brand, with a blossom gin, rice vodka and yuzu gin under its belt. Majoring on flavours inspired by the culture of Japan, Ukiyo conveys their ethos of “living in the moment, detached from the difficulties of life” through serene gradients and uncluttered elegant packaging.
Luxardo Sour Cherry
A sour cherry gin with all the detail and intricate execution you’d expect from a premium Italian spirit. With design more akin to an aperitif, despite its liqueur credentials, Luxado evokes a feeling of authenticity and longevity which is less prevalent in the gin category.
Standing out from the crowd with an almost purely typographical pack, Domaine Gélinas gin evokes a sense of serenity through muted colours, which nod at the flavour notes of each variant. Despite featuring what could be considered a shouty use of typography, this gin continues to feel both refined and yet disruptive.
Inspired by the slopes of The Alps, Off-Piste gin is infused with mountain ash berries and alpine cornflowers (as well as several other botanicals) to achieve an aromatic sense of the clear mountain air found in the mountains. There’s is a strong juxtaposition of textures… from the paper label, screen print and blue frosted glass, which all combine to reinforce the bold statement this gin is making.