Latest brand, design, innovation and trends

19th September 2022


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New Brand


Instant coffee gets a bad rap and although a few people have tried to change this perception it still seems to be the last holdout of coffee renaissance. Not content with just taking on the world of instant coffee the people at Velty felt they needed to improve the perception of decaf as well. With its mind and gut friendly ingredients and its fresh appearance we look forward to seeing if these two coffee holy grails can be achieved and if Velty are the people to do it.

Insight Article

The Highs and Woes of Alcohol’s Three-Tier System

Welcome to the US three-tier system, the almost 90-year-old set of laws that governs how wine, beer and spirits are sold. Each state has its own laws, and if that’s not complicated enough, some state laws differ by county. It’s outdated, complicated and so confusing that it requires a special type of attorney to navigate its intricacies.

Innovation Podcast

Is the Mezcal Worm Cultural Heritage or Crass Marketing

If you believe the mezcal geeks, no self-respecting mezcalero would ever adulterate their multi-generational spirits with gusanos or scorpions or any critter of any kind. But we tend to believe history over geeks, and history tells a different story.

Trends Video

Bryan Cranston On Breaking Into The Spirits

Bryan Cranston, actor and star of Breaking Bad, goes behind the bar to discuss why he started the Dos Hombres mezcal brand with co-star Aaron Paul, how their chemistry changed after the series, and how they’re giving back to the community where Dos Hombres is produced in Oaxaca, Mexico.

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