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With a visually interesting, if what annoying website, Plink is surely one of the most Zillennial drinks on the market. Tapping into so many consumer trends it feels like Plink might just self-implode. For those of us who are always on the look out for the next big thing in drinks this is interesting as the ongoing interest in non-liquid drinks is growing and clearly this is another attemot at creating more sustaiable drink options. Will keep our eye on the catagory if not the brand...
In this episode of Vinepair podcast they discuss the many ways in which brand loyalty is a powerful force in the drinks world, how early experiences and exposure to certain brands can shape a lifetime of drinking decisions, and why some brands fit in certain spaces where others would never go.