Latest brand, design, innovation and trends

16th May 2022

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New Brand


Billy Wright, a 2016 finalist of the BBC TV series Masterchef, has launched a range of low-alcohol ‘spirits’ called Decem. The Decem collection features three expressions: London Dry, Spiced Blend and Aperitif. In keeping with the brand’s name, which translates to ‘ten’ in Latin, each bottling clocks in at 10% ABV and is made with 10 ingredients.

Insight Article

From Mixer to Soda (and Back to Mixer Again). The Mountain Dew Story

Today, we know Mountain Dew as a hyper-bright, supercharged sugary soft drink contained in a bold green can with an aggressive font. It’s marketed as the nectar of extreme sports and considered the liquid of choice among young, underaged children in need of a faux-electric jolt. But long before Mountain Dew was a highly caffeinated soda beloved by rowdy kids, it was a mixing elixir for adults specifically designed to improve the taste of whiskey.

Innovation Podcast

Diversity and inclusion in the coffee industry

In this episode of the 5th Wave Coffee Podcast they are discussing the important topic of diversity and inclusion across the coffee industry. Exploring why it is important to have a diverse workforce, what it means to be truly inclusive, and the business benefits of building a welcoming environment for both customers and staff.

Trends Video

Manhattan Three Ways

In this episode of Cocktail Time with Kevin Koss walks us through creating The Manhattan Cocktail, three ways, because it has been served and made in different ways throughout its history. He makes three versions of this classic cocktail with whiskey, sweet vermouth, and bitters, by using recipes from 1884, 1887, and the well-known modern version. Who doesn’t love a little history lesson while sipping on a delicious cocktail, right?


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