New Brand

Mercer+Prince

Hip-hop artist and record producer Rakim Athelaston Mayers, better known by his stage name, A$AP Rocky, has launched his first spirit brand, Mercer + Prince, the brand announced Thursday. Mercer + Prince is a blended Canadian whisky created and developed in partnership with Global Brand Equities and E. & J. Gallo.

According to a press release, Mercer + Prince was aged in American white oak barrels and influenced by Japanese Mizunara oak. The whisky is twice distilled in Coffey stills and aged for a minimum of four years in American white oak ex-bourbon barrels, before being bottled at 80 proof.

Insight Article

Healthy sodas are having a moment. How big can this category get?

A growing wave of better-for-you sodas want consumers to satisfy their fizzy drink cravings while taking care of their health.

Innovation Podcast

Your Tribe is Everything

In this episode of Taste Radio, Sandro Roco, the founder and CEO of fast-growing Asian inspired sparkling water brand Sanzo, speaks about why he is attempting to ‘own’ a space within the seltzer category and how the company cultivated an ‘authentic, rabid fan base”, and how that group helped drive the business. He also explains why the process of becoming a certified minority-owned brand was worth the effort

Trends Video

Louis XIII presents Believe in Time

Following “100 Years” – a two-part creative campaign rooted in film, and music – LOUIS XIII continues to express its unique relation to Time by paying tribute to Mother Earth in the film Believe in Time. The film is led by GRAMMY Award-winning singer, songwriter and visual artist Solange Knowles, who also composed an original piece of music for the project, in collaboration with Chinese couture designer Guo Pei, and French-Senegalese Cannes Festival's Grand Prix winning director Mati Diop.

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