Latest brand, design, innovation and trends

21st February 2022

On the hunt for interesting and useful articles?  Look no further.

New Brand

Sonic Hard Seltzer

One for those of you over on the other side of the pond, Sonic Hard Seltzers were born from the collaboration between SONIC Drive-in, a 68-year-old brand powerhouse, and COOP Ale Works, a 12-year-old quality craft brewery. Launched last year Sonic Hard Seltzer appears to be the new coolest kid on the block and continues to gain a devoted customer following.

Insight Article

The Coca Story Goes Way Beyond the Cola

To Americans, the leaf is a symbol of unhealthy habits, but in the Peruvian Andes, it’s a source of nutrients energy, and flavor in food and drinks.

Innovation Podcast

Lyre's Non-Alcoholic Spirits with Maria Denton

In this Modern Bar Cart podcast they are joined by Maria Denton, the Southeast Regional Manager for Lyre’s Non-Alcoholic Spirits. For anybody who doesn’t know, Lyre’s are one of the heavy hitters in the no-ABV product space, boasting a line up of over a dozen zero-proof spirits and mixers, as well as non-alcoholic sparkling wines and ready-to-drink cocktails.

Trends Video

Adele: I Drink Wine

Nothing at all to do with drink apart from the song title but whatever you think of Adele, her latest Brits performance of this drink inspired song shows why she is without doubt one of the greats. Sometimes, its worth pouring yourself a glass of vino and spending 4 minutes just listening to somebody sing their heart out. 

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