New Brand

MXXN

For our first brand of 2022 we have chosen MXXN (pronounced moon) which is a cannabis-infused, non-alcoholic spirit formulated with the help of mixologists and designed to be a 1:1 replacement for alcoholic spirits. Here at The Cabinet we are hoping that 2022 is the year that non-alc spirits start to taste anything like real spirits and that at some point this year we can really start to experience the taste and effect of a truly enjoyable and memorable liquid.

Insight Article

Saving the Dying Pub

Coronavirus could accelerate dying pub culture, is community ownership the answer?

Innovation Podcast

We Have a Suggestion or Two for 2022

In Taste Radio’s final episode of 2021, the hosts speak about why entrepreneurs launching new and innovative concepts need to consider the addressable market for their brands and products in 2022.

Trends Video

Arnold Schwarzenegger Shares His Protein Shake Secret

Arnold Schwarzenegger knows how to make a mean protein shake. Arnie gives us the rundown and contents of his daily protein shake, and explains why it doesn’t matter when you get your protein, pre- or post-workout. This (eggshell-packed) "kitchen sink" shake is for any time of day.

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