New Brand

Golding

Nobody quite knows where Seltzers are heading outside of the US and this week we have another new British seltzer brand trying their luck at carving out some clear space between them and the rest. By blending premium organic vodka with all-natural fruits, spices and botanical, golding are looking to elevate the seltzer experience from a 'sickly sweet compromise to fresh, spontaneous fun'. We look forward to trying them out to see if they've cracked it.

Insight Article

To sell bottled water online, direct-to-consumer brands are taking a new approach

Brands selling bottled water online are rethinking everything from packaging to water's role as a luxury signifier to sell to a new generation of consumers.

Innovaton Podcast

Fever-Tree Mixers with CEO Tim Warrillow

In this podcast Modern Barcart is joined by Tim Warrillow, the co-founder and CEO of Fever-Tree, the tonic and mixers brand that changed the way we think about the '¾ of our drink that *isn’t* the booze'.

Trends Video

Johnnie Keeps Walking

To celebrate the launch of of our brand work on Johnnie Walker High Rye enjoy this relatively new ad from the brand that looks to celebrate walking on the wild side or walking bold steps into the future.

That's it for this week...

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