New Brand

Mirror Margarita

Check out Hacha's new award-winning cocktail in a bottle. Mirror Margarita, is a crystal clear twist on the classic which when served looks like a glass of water, but is in fact a stunning Margarita with the perfect balance of sweet and sour notes.

Insight Article

The Distillers One of One

Take a longing look at Sotheby’s first of their biennial auctions of ultra-rare and unique Scotch whiskies and experiences under the name “The Distillers One of One” in partnership with The Worshipful Company Of Distillers' philanthropic arm, The Distillers' Charity. So much to drool over and possibly bid for if you are feeling flush this Christmas...

Innovation Podcast

Celebrity Partnerships 101

On this episode of Liquid Assets we hear from Marian Leitner-Waldman, CEO of canned wine brand Archer Roose, who found the unusual business partner: the actor, producer, and director Elizabeth Banks. Celebrity-backed brands are not a new phenomenon, but the trend is gaining considerable momentum in beverages. In this episode, Marian and Elizabeth (now Co-Owner and Chief Creative Officer at the company) help us understand celebrity partnerships as a modern brand-building strategy – discussing why they joined forces, where they expect their collaboration to pay dividends, and their plan moving forward.

Trends Video

All Bar Scenes: Cocktail

What better way to start your week but with 4 minutes enjoying all the bar scenes from the first bar (T.G.I. Fridays) in Cocktail the movie that got so many of us obsessed by cocktail making. And for those who don't enjoy this, go back to bed and get up on the opposite side.

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