Latest brand, design, innovation and trends
Sick and tired of wading through hundreds of articles in the hunt for a few interesting and useful ones? Look no further.
Sometimes a launch come around that just defies convention, EnGINe from Disaronno is one of those such events. Inspired by motorsports and 'hand-crafted with 100% organic Italian ingredients', EnGINe Gin is the creation of fashion and spirits entrepreneur Paolo Dalla Mora, who drew inspiration from his love of classic cars and motorcycles and his enjoyment of traditional North Italian flavors. Packaged in a classic oil tin this Gin will without a doubt polarise those who think its genius and those who think Disaronno have completely lost the plot.
An interesting interview with Acid League co-founder and chief sales officer Cole Pearsall speaking about the genesis of the brand, how his background in food science and the diverse experience of his three co-founders spurred the company’s development and how their collective vision is expressed in both the branding and innovation strategy.