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Excited to see a celebrity move into the soft drinks market opposed to the spirits space (alc and non-alc). This pioneer of celebritydom is no other than Blake Lively, who announced the launch of Betty Buzz, her new line of non-alcoholic, sparkling mixers made from clean ingredients. We are told by the PR machine that these mixers pair perfectly with any spirit but are also tasty enough to fly solo. Time will tell...
Boutique-y Dave and Dr. Whisky are joined by two leading voices in the beer community, Ren Navarro and Charlotte Cook. Together they discuss all things craft beer, that's the good, the bad, and the downright ugly.
While there is a lot to appreciate about this new ad from Coke it appears that nobody on the team suggested that it might be possible to hit all the right cultural notes without ramming them down people's throats like an ice cold, refreshing bottle of original Coca-Cola.