Latest brand, design, innovation and trends

14th June 2021

Sick and tired of wading through hundreds of articles in the hunt for a few interesting and useful ones? Look no further.

New Brand


Introducing the herbal liqueur beloved by Balearic Islanders since 1499. This Spanish staple, craft distilled in the Balearic Islands. Basbas is a term of endearment for hierbas. A multidimensional liqueur named after its contents: “herbs.” A smooth, (not too) sweet ode to nature, made from 15-ish hand-harvested botanicals like sage, juniper, and anise.

Insight Article

Why the Angostura Bitters Label Is Too Big for the Bottle

This is the question that everybody in the drinks industry thinks they should know the answer to. Now VinePair puts it to rest with this definitive explanation.

Innovation Podcast

The Empire (Rye) Strikes Back

Before Prohibition, New York was known for its Rye whiskies distilled from locally-grown grain. Decades later, a new generation of New York State craft distillers came up with the Empire Rye concept as a way to promote both their individual rye whiskies and help encourage farmers to grow more rye in their fields. The first Empire Rye-labelled whiskies came out four years ago, and the six pioneering distilleries now number nearly 30 either bottling their own Empire Ryes or maturing them for future releases.

Trends Video

Diet Coke “Just Because”

Coke is at its best when it doesn't try to hard and here is a perfect example of a light, endearing and on-zeitgeist spot for Diet Coke. Don't think too hard about it, just because...


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