Latest brand, design, innovation and trends

31st May 2021

Sick and tired of wading through hundreds of articles in the hunt for a few interesting and useful ones? Look no further.

New Brand

Crook'd Bru

Pickle lovers will think Crook'd Bru's Hard Pickle is 'a really big dill'. The hard seltzer brands, have run the gamut of fruit, punch and iced-tea flavours, but not many have ventured into savoury snack palates. Enter "Afternoon Dillight Hard Pickle Seltzer" from drink ware company BrüMate and adult beverage maker Crook & Marker.

Insight Article

Post C19 Better Bar Etiquette

Here are Inside Hooks 9 lessons about better bar etiquette they have learned during the pandemic and they would like to think that from here there is no going back...

Innovation Podcast

Is There a Future for To-Go Cocktails?

There was a time in 2020 when it seemed like the to-go cocktail might become so entrenched in American society that it would outlast the Covid-19 pandemic, whenever that ended. Yet now, with vaccines widely available there and most areas either fully resuming indoor dining and drinking or announcing dates when that will return, the to-go cocktail seems perilously close to being just another relic of a very strange and scary time.

Trends Video

6ourbon 7ime

With the line between work and home blurring, Beam have created this initiative to try and reclaim, 'your restorative time'. A worthwhile ambition and worth a look whether you think this is a brand's territory or not.

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