Latest brand, design, innovation and trends

3rd May 2021

Sick and tired of wading through hundreds of articles in the hunt for a few interesting and useful ones? Look no further.

New Brand

Faith & Sons

Faith & Sons are a micro distillery from Manchester created by ex-bartender Filipe Sousa. Beyond Filipe's beautiful packaging and incredible attention to detail is his range of incredible flavours including a stunning Pineapple Gin, which we think is going to be the big flavour of this unique summer.

Insight Article

The Story of Taylor California Cellars, Coca-Cola’s Forgotten Foray Into the Wine Industry

With the rising tides of corporate takeovers in the 1970s, Coca-Coca looked to expand beyond soft drinks. Wine consumption was still relatively low in America at the time, but steady growth beginning the decade prior convinced the company’s senior executives that the wine industry could be a potential target — should the right company come along.

Innovation Podcast

Spotlight on the Sydney Coffee Scene

In this episode of 5th Wave's podcast they speak to three leading lights in the Sydney coffee community to explore how Covid-19 has impacted the influential Australian coffee market and how it has begun to recover.

Trends Video

The Best Olive Oil and Body Boarding Video Ever

Virgin olive oil isn't something we often cover in The Edit but as Action Bronson reminds us it is a fruit and very good for your health when it is drunk. Enjoy watching Action and his friend and collaborator, the world's top Oleologist (olive oil expert) Nick Coleman take you on an incredible journey of understanding olive oil from the root and understanding of life.


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