New Brand

Strype

A slightly different liquid brand take this week. Just in case drinking has become a inconvenience too far, Strype is a fast-acting caffeine product that comes in a ‘convenient’ strip format. Each strip contains 40mg of caffeine, making it an alternative to coffee or energy drinks. Simply place a Strype on your tongue or inside your cheek and let it dissolve. The caffeine will be absorbed through the lining of your mouth, providing you with a quick energy boost.

Insight Article

Fernet-Branca is the Bartender’s Secret Handshake

Why you should buy your local service industry person a shot of it

Innovation Podcast

What’s Fueling Continued Spirits Premiumization?

Ultra-premium spirits offerings are everywhere these days, and it appears that high-ticketed bottles are no longer confined to the realms of Grey Goose, rare bourbons and ‘nightclub’ tequilas. From single-village mezcals, gins  with obscure botanicals, and whiskey aged in outer space, countless iterations of upper-echelon spirits are all over the market. But what is driving these releases, who are they targeted at, and will they continue to find an audience?

Trends Video

Cold Brew-Stout Martini

‘Tis the start of the season, so if you want to mix up your coffee cocktail habit take a watch of Food 52 and Tito’s video on how to create a perfect alternative to the Espresso Martini in their Cold Brew Stout Martini recipe.

That's it for this week...

...but if you don't want to miss next week's Edit and want it delivered directly to your inbox, just enter your e-mail address in the box below. Feel free to share.