Latest brand, design, innovation and trends

5th December 2022

On the hunt for interesting and useful articles?  Look no further.

New Brand


Mommenpop is a new organic Californian, sparking citrus aperitif infused with botanicals made by wine maker Samantha Sheehan. Created to offer something different from her wines and that would help beat the Californian heat, this colourful sparkling aperitif uses locally grown Seville Oranges with a base of her own Chardonnay to produce something tangy and unlike anything else.  

Insight Article

How Liquid Death Became Gen Z’s La Croix

Thanks to social media and a sustainable ethos, Liquid Death has become the new drink of a generation.

Innovation Podcast

The Road Ahead for Drive-Thru Coffee

On this episode of 5th Wave Coffee they explore the business case for drive-thru coffee and the potential for this highly-profitable format to expand across new market segments and geographies.

Trends Video

How to Make a Perfectly Batched Gin Martini

With the holidays right around the corner, that can only mean one thing: dinner party season. Whether you’re hosting or just looking to spread some merriment, impress guests with this easy-to-make batched holiday Martini recipe. Follow along with VinePair mixologist Emily Arseneau as she utilizes the elevated and nuanced flavors of The Botanist Gin to craft a classic Martini, one that’s batched and ready to serve no matter how long into the night the conversation lingers.

That's it for this week...

...but if you don't want to miss next week's Edit and want it delivered directly to your inbox, just enter your e-mail address in the box below. Feel free to share.