Blow the Budget (BTB)

Introducing our latest Cabinet initiative, Blow the Budget.

2nd August 2021

If you want to know what's going on out there in the world of drinks then you need to experienece it for yourself. It's one thing to talk a good game about innovation, design , creativity and consumer insight and it's another thing to see it for yourself.

Introducing BTB (Blow the Budget), where once a month, one of The Cabinet team select a drinks related activity and puts their money where their mouth is.

Every month we post our experiences and insights here on Liquid Thinking and at some point very soon we fully expect that something we see or do will lead to a fresh new idea or insight that helps our clients get to a more compelling solution than we would otherwise.