Liquid Thinking

Can Scotch recruit new drinkers

Read The Cabinets view on Scotch Whisky's latest drive to recruit new drinkers...

13th May 2021

We always enjoy a chat with Tom Bruce-Gardyne at Whisky Invest Direct.

This time we talked about how Scotch whisky's biggest names have unveiled glossy new ads for 2021's post-Covid reopenings, with the aim to recruit new drinkers.

Click the photon below to find out more about why we think the recruitment of new consumers is the category's "Achilles' heel.

Interested in finding out more about what this might mean for you and your business?

Please contact us at or 0207 101 3939