What will AI mean for drinks design?

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Can we break free pf the past?

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Why are non-alc spirits not better yet? 

Have we now entered the era of chilled-out energy?

Can (Another) Rebrand Save It? 

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What does this mean for brands? 

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Is it a risk worth taking? 

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Will luxury still boom?

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How smart is smart?

Diversification is the newest catagory to hit drinks

Why are luxury alcohol brand sales on the rise? 

Once a month a member of The Cabinet is given a budget to blow on something drink related, and then report back. 

Why is fungi making its way into more and more drinks?

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Let's rethink spirits  

What is a hybrid spirit? 

Are consumers on board?

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A category about to heat up?

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Shrewd move or confusing prospect?

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Approachable dram or a big mistake?

Why tea will never, and should never, be the next coffee

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Brands are welcoming new consumers in, through moods and moments

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A tough couple of years has consumers feeling nostalgic. So how can brands tap into this?

Black-owned businesses face greater challenges to even come to market. But is real change finally here?

If you have missed this months Weekly Edits, here is the monthly round up of our favourites.

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As handmade claims and tales or pioneering founders disappear from new launches, we ask what’s next?

Following months of at-home culinary exploration, the bog-standard office coffee machine isn’t going to fly any more.

Is lab-grown coffee the answer to an eco-friendly brew?

Busy? Bored? Stressed? There’s now a drink for that.

Once a month a member of The Cabinet is given a budget to blow on something drink related, and then to report back.

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With the Olympics due to open in Tokyo soon, our attention turns eastwards to the Japanese liquor gaining popularity in bars and restaurants around the world.

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Sick and tired of wading through hundreds of articles in the hunt for a few interesting and useful ones? Look no further.

Sick and tired of wading through hundreds of articles in the hunt for a few interesting and useful ones? Look no further.

Sick and tired of wading through hundreds of articles in the hunt for a few interesting and useful ones? Look no further.

Read The Cabinets view on Scotch Whisky's latest drive to recruit new drinkers...

Check out out Top 5 hospitality blogs and vlogs to watch and follow...

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Sick and tired of wading through hundreds of articles in the hunt for a few interesting and useful ones? Look no further.

Sick and tired of wading through hundreds of articles in the hunt for a few interesting and useful ones? Look no further.

Sick and tired of wading through hundreds of articles in the hunt for a few interesting and useful ones? Look no further.

Sick and tired of wading through hundreds of articles in the hunt for a few interesting and useful ones? Look no further.

How changing consumer behaviours affect brand design and innovation, Part 2

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The Cabinet are proud to be working with ADD PSalt on this great and worthwhile initiative.

How changing consumer behaviours affect brand design and innovation...

Sick and tired of wading through hundreds of articles in the hunt for a few interesting and useful ones? Look no further.

Sick and tired of wading through hundreds of articles in the hunt for a few interesting and useful ones? Look no further.

Sick and tired of wading through hundreds of articles in the hunt for a few interesting and useful ones? Look no further.